Use of Authority Name & Crest | Neves Licensing Authority
Guidance & Standards

Use of the Authority Name, Crest & Regulatory References

This guidance sets out how the Authority’s name, crest, seal, and regulatory references may be used, and clarifies practices that are prohibited or misleading.

Branding Rules Regulatory References Reference: NLA/GUID/BRN/021

Purpose of This Guidance

The Authority’s name and insignia carry regulatory significance. This guidance exists to prevent misuse, protect public understanding, and ensure that license references remain factual and verifiable.

General Principles

References to the Authority must be accurate, restrained, and contextual. A license confirms authorisation status only and must not be presented as an endorsement, partnership, or guarantee.

Permitted Uses

  • Factual statements confirming that an entity is licensed by the Authority
  • Use of license reference numbers where accurate
  • Plain-text references to register status
  • Disclosure statements aligned with public register entries

Prohibited Uses

  • Displaying the Authority crest or seal without written permission
  • Using language implying endorsement or sponsorship
  • Suggesting regulatory approval of products or services
  • Using the Authority’s name in brand names, domains, or logos
Visual use of the crest or seal is restricted even where an entity is licensed.

Third-Party and Group References

Group structures must ensure that only the licensed legal entity makes license claims. Affiliates, agents, and counterparties must not imply that they are licensed unless listed on the public register.

Corrective Action

Where misuse is identified, entities are expected to remove or correct references promptly. Continued misuse may result in supervisory engagement or administrative action.

Conclusion

Accurate regulatory references protect market clarity. Licensees remain responsible for how licensing status is communicated across all channels.